Malaysian Green Initiative Launched

Monday, May 24th, 2010 at 9:50 am

The ‘Cleaner Greener Penang’ initiative has just been launched as part of efforts by the state government to improve the environment and the quality of life of its residents.

The government is encouraging all politicians, businesses, non-government organisations and community groups to support the intiative, which the government is pioneering in conjunction with Star Publications and with the support of two local authorities.

Nokia, the mobile phone manufacturer, is also involved in the campaign and is aiming to raise awareness of the need to recycle old mobile phones.

The company operates the largest voluntary mobile phone recycling collection project in the world and is keen for everyone to be aware that all mobile phone components are capable of being recycled.  As an incentive for consumers to recycle their old mobiles, Nokia is inviting users to bring any brand of mobile phone for  recycling to one of their monthly roadshows in different Penang locations.  In return they will give each person a Nokia premium product and the opportunity to win a new Nokia handset. People returning old mobiles for recycling will be able to enter a competition to guess the number of handsets inside a container and the most accurate estimate will win the prize.

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